Talking isn't about just what comes out of your mouth. It begins in your mind. It's a thought process. This book aims to help you develop the entire process, from the decision to persuasion. The hope is for you to be able to put together an argument that will be eloquent and thought-provoking. To clarify, the argument doesn't mean fighting or shouting. It simply means you have an opinion, and you're asserting your opinion in a way that is neither rude nor intimidating.